When you look at a material, what’s the first thing that notice? Is it the message, the image, or perhaps the offer? Most likely, the thing that will grab your attention first will be the headline. The powerful headline will pull your attention and encourage you to read the rest of the message and look at the material page after page.
In printing a marketing material, the headline is the single most important element. Without it, you don’t stand a chance against your competitors. Your message and even your entire marketing effort will be futile. This makes it crucial to create a powerful headline that will capture people’s attention. If you want to achieve great success in your marketing campaign, start looking into your headline. Here are reasons to convince you of the importance of a good headline:
1- It helps grab attention. When you read the newspaper, the first thing you look at is the headline before the body. If the headline is interesting and compelling enough, you will be encouraged to read the rest of the news. The same goes with a marketing copy. No matter how visually appealing the design is if the headline is irrelevant and dull, no one will read the rest of the copy. If you want to pull people towards your ad, you might want to make your headline powerful.
2- It fuels people’s interest. A strong and compelling headline tells people what to expect from the material. This influences them to read more to know what they can benefit from your business. It also increases their enthusiasm to avail of your offers if they find the message interesting.
3- It serves as a quick summary. A headline tells readers if it is worth sticking around or they should simply dash off. It is a valuable guide that breaks to readers what to expect on the material or the copy. It influences them to wade through the rest of the message and make a positive action if they find the message interesting.
4- It communicates the essence of the entire message. Even if the reader doesn’t decide to read the entire copy, they already know what you want to communicate to them. This can still result in calls and even purchases from your target customers.
5- It will help generate positive responses upfront. A good headline is the strongest element in your marketing materials that will help you generate immediate response. If the headline is powerful, your customers won’t have second thoughts in making an action right away.
The more powerful your headline the more people will be attracted to it. Make sure that every headline you create is compelling and irresistible enough to generate interest and attention. Also, print it in a bold and large font that will be read easily. Whether you print online or offline, ensure that the headline is placed on top and printed in a good font.
Remember that your headline is one of the most powerful elements of your marketing campaign. Take a good look at the headlines you have created for your brochures, postcards, and sales letters. Are they attention grabbers? Are they worth looking into? Make the necessary changes now so you headline and even your marketing material will be difficult to miss.